Are you "Superfly"?

My advertisement was focused on the “Nike Superfly” soccer commercials. The purpose of these commercials are to show aspiring youth soccer players that Nike football boots are the best, the flashiest, and the most innovative cleats that money can buy. I often try to avoid getting swayed by most advertisements, but as a soccer player that enjoys fresh boots, it is nearly impossible to ignore the newest Nike ad. The Superfly commercials always make it a point to show off the new reduced weight of the boot. The slogan for their most eye catching boot is literally, “Be fast, Be seen, Be Superfly.” These boots are usually shown on the feet of flashy players like Cristiano Ronaldo, and Zlatan Ibrahimovic. Almost implying that if you buy these boots you will play like these players. Now most soccer players that I know do not buy the gimmick, but we still buy the boots simply because they look cool and feel light. The Nike marketing team does a fantastic job of sprucing up a piece of normal footwear into an item that makes you feel better about your game.